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Online Gambling Benchmarking Report
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Comprehensive report analysing updated benchmarks,
KPIs, margins, … of the online gambling industry
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The online gambling industry is now all grown up, and
like other industries, it has to contend daily with increased competition and pressure on margins.
Therefore, executives are shifting their focus to improving existing operations. The basis for operational
excellence is a comprehensive analysis and benchmarking of key performance indicators (KPIs), key business
figures, and relevant margins.
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MECN’s researchers took several months to compile and
analyse a wealth of current as well as historical business data and KPIs and have now published the
first comprehensive benchmarking report on the online gambling industry. The report is a must-read for all
strategists and executives in the industry who want to save time and money compiling their own database –
we have done it for you. For those outside the industry the report is the go-to resource for all relevant
business data needed to evaluate business plans, investment opportunities, …
The selected group of “pre-publishing readers” of the report was already impressed: “The
report saved me and my team weeks of number crunching” (CFO of online gambling
operator).
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Content of the report
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Developed on the basis of our experience with the
well-received Lottery Benchmarking Report (third edition), this new report offers unprecedented insights
into the online gambling industry:
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Current 2011 data and historical data back to 2007
Revenue growth benchmarks
Analyses of financial results
Expense/costs benchmarks and margins
Player/customer-related benchmarks
Product-related benchmarks
Live betting benchmarks.
Mobile business benchmarks
Geographical analyses
In total, the report has 75 pages and 124 graphs/exhibits
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