Online Gambling Benchmarking Report - 2016/2017 edition

Comprehensive report analysing updated benchmarks, KPIs, margins, … of the online gambling industry

MECN is proud to present the 2016/2017 edition of our study “Online Gambling Benchmarking Study”. The first editions of the report were received very well, and as the online gambling market changes very quickly, we are now happy to publish an updated version of our report.

As before, the report offers a comprehensive analysis and benchmarking of key performance indicators (KPIs), key business figures, relevant margins, and much more to enable executives in the online gambling industry to improve both controlling and operations.

The report is a must-read for all strategists and executives in the industry who want to save the time and money of compiling their own database – we have done it for you. Readers of the first edition of the report were impressed: “The report saved me and my team weeks of number crunching.” (CFO of online gambling operator).

Content of the report

The new report offers unprecedented insights into the online gambling industry:

  • Current data and KPIs as well as historical data – Our benchmark analyses are based on the most recent data and KPIs and also trace long-term developments as far back as 2007.
  • Revenue growth benchmarks are broken down by products/verticals.
  • Analyses of financial results, such as EBITDA, EBIT, … including comparison of margins.
  • Mobile business benchmarks, such as share of total online business, ...
  • Expense/costs benchmarks and margins, such as marketing, staff costs, …
  • Player/customer-related benchmarks, such as active player development, ARPU (also broken down by products/verticals), churn rates, …
  • Product-related benchmarks, such as product/vertical split, cross-selling, breakdown of betting revenues by type of sport , …
  • In-play/live betting benchmarks, such as in-play/live betting’s share of total revenue, in-play/live betting gross revenue margins, ...
  • Geographical analyses, such as the level of internationalization and geographical diversification.
  • For a detailed overview please refer to the report brochure.
  • In total, the report has 90 pages and 133 graphs/exhibits.

Download report summary/brochure here

90 pages and 133 graphics

Euro 885.00 / GBP 740.00

Subscriptions available (-30%)

Related topics/reports:

  • Online gambling quarterly
  • Lottery benchmarking report
  • Gambling newsletter