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2015/2016 edition - Lottery Benchmarking Report
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New and updated 2015/2016 edition of MECN's
benchmarking report for the global lottery industry
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MECN is proud to present the new 2015/2016 edition of
our study "Lottery Benchmarking Report". The study again provides a wealth of information on
lottery-specific industry benchmarks far beyond existing sales comparisons.
The 2015/2016
edition again includes a large number of analyses of the Internet/digital segments. Since social media and
networks, such as Facebook, and social gam(bl)ing are becoming more and more important, we again include
analyses of activities and successes of lotteries in social media.
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Content of report:
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Sales-related benchmarks Total sales and product-related sales
(e.g., lotto, betting, instant, ...) benchmarks, such as per-capita sales analyses.
Sales channel benchmarks, such as number of residents and sales per outlet,
Internet/digital segments and channels We offer many analyses
of the Internet/digital segments and channels, including breakdown by product (Internet lotto,
betting,...), users, .... We have also included comparisons to private Internet gambling
companies.
Marketing benchmarks, such as marketing/advertising expenses in % of total sales.
Operating expense benchmarks, such as operating expenses in % of
sales broken down into human resources (e.g., average personnel expenses, sales per employee),IT and
communications, and other benchmarks.
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In total, the report has 68 pages and
66 graphs/exhibits.
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