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Online Casual Gaming and Gambling on the Internet - Skill Gaming, Online Bingo, and Others
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Detailed industry report and survey analyze some of the hottest topics
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With other growth sectors in the gaming and gambling
industry, such as online poker and betting exchanges, maturing and with gambling legislations getting more
complex, the search is on for other as yet unpolished gems. According to many experts, casual gaming and
gambling, among them, for example, skill gaming, online bingo, and fantasy sports, will trigger the next
growth spurt in the industry.
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The study includes the results of a survey MECN
conducted among more than 60 industry experts who offered their unique insights and assessments. Among key
findings were the following insights:
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- The experts estimate the current market size
for casual gaming and gambling (skill gaming and online bingo) to be about USD 500 million
with more than 8 million regular players playing for cash.
- By 2010 the casual gaming and gambling market is expected to grow to ca.
USD 1 billion.
- Casual gaming as attractive product option for
state lotteries and private operators - Another reason for the growing relevance of the casual gaming sector is that regulations and laws regarding gambling are getting more and more complex and are forcing state lotteries as well as private companies to look for alternative products to their traditional gambling offerings.
- Millions of potential casual gamers and gamblers
are not yet targeted by the industry - As the market for heavy punters and gamblers becomes more saturated, the industry begins to focus on casual gamers and gamblers and especially on women.
- Growing number of investors - Almost every week high-caliber companies, such as media giants Liberty and Burda, as well as private equity companies, such as Apax, are investing in the casual gaming sector.
- The evaluation of relevant casual gaming
sites showed that the number of games offered varies widely, that customer service/support is in some
cases not satisfactory, and that only very few sites offer languages other than English.
- Europe will be the most important region for future growth
, according to
91% of the experts.
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View Brochure and Table of Contents
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