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The Balkan Gambling Markets
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Report on the gambling markets in Greece, Turkey,
Croatia, Bulgaria, Romania, Slovenia, Serbia, and Montenegro
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After continental and southern Europe, the global
gambling industry is now focusing on the Balkan states and Eastern Europe for its expansion. In the Balkan
states most forms of gambling enjoy above-average popularity – foremost sports betting. These facts
combined with the recent or impending EU-membership of many states and their growing individual wealth
makes the Balkan one of the most relevant markets to be analysed.
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MECN
accordingly analysed the Balkan region (that is, Greece, Turkey, Croatia, Bulgaria, Romania, Slovenia,
Serbia, and Montenegro) in unprecedented detail and depth. For this study MECN worked together with various
local researchers, interviewed local operators and regulators, and surveyed a total of 90 operators and
market experts regarding their thoughts and insights:
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- Total gambling market (gross revenue) of Euro 4.5 billion
- In 2007 the total Balkan market had an estimated gross revenue (after payout of prizes) of ca. Euro 4.5 billion; the figure for turnover/wagers came to ca. Euro 25 billion.
- Most experts see
great growth potential in Balkan gambling markets
- More than 60% of the experts surveyed by MECN believe that the growth potential of the Balkan gambling market is great or even very great.
- Most operators are right now
deciding whether to increase their investment in the Balkan markets.
- Some forerunners are paving the way - Intralot is on the way
to becoming a betting heavyweight in the region; Sportingbet is realising about 4% of its business in
Bulgaria; Bwin and Bet-at-home just recently increased their focus and investments in the region.
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The report includes:
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- Analysis of all sectors - The report analyses all key sectors of the gambling markets: lottery, casino, betting, gambling machines, and interactive gambling (Internet/mobile).
- Current market figures - Comprehensive market data, such as market size and development of sales/turnover as well as gross revenues, including 2007 and in some cases also 2008 figures.
- Legal and tax information - Detailed explanation of the current legislation and the taxes imposed.
- Insights from local expert - The analyses of Balkan gambling
markets need local expertise. Therefore, we gathered some of the most renowned local market insiders
and authors.
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